Advertising to Women Via Internet

Since today’s technology is mostly online, so many people are spending too much time on the Internet. Women spend more time on the Internet than men, which is why advertisers try to target women in most of their online ads. Companies spend millions of dollars for advertisements and buying spots on the internet to advertise their products. Online advertisements put pressure on women health and life especially with those ads that come with pictures of thin models that affect women body image and self-esteem. To solve this issue of the effect of online ads on women, there should be some regulations made by the government to minimize these effects such as the Federal Communications Commission rule (FCC).

Why Women?
Women are becoming the most important buyers in any industry. Adult women, like mothers, have the largest purchasing power out of all different groups because they manage financial condition of household or tend to control the family budget. Studies show women make up to 80 percent of household purchase decisions even though makes the dominance of men on the creative side of the business is more striking (Bosman, 2005). In the other words, women purchase most of items for house and living in general. They go grocery shopping, buy clothing for the family, and give other family members advices on what to buy.